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Michele Hansen: Interviewing Readers

Michele Hansen talks about writing her book Deploy Empathy and how to conduct worthwhile customer interviews for products and books.

April Dunford: Positioning Your Book

April Dunford is a “naturally caffeinated one-trick pony”. She drinks terrible decaf because she doesn’t need caffeine to be energised. She calls herself a one-trick pony because she’s all about positioning.  After 25 years as a VP of marketing and 5 years of consulting tech companies on positioning, she decided to bundle her knowledge in… Read More »April Dunford: Positioning Your Book