Beta-Reading Levels: from Newsletter to Interview with Michele Hansen
Michele Hansen talks about writing her book Deploy Empathy and how to conduct worthwhile customer interviews for products and books.
Interviewing
How to Position Your Book in a Crowded Market with April Dunford
April Dunford is a “naturally caffeinated one-trick pony”. She drinks terrible decaf because she doesn’t need caffeine to be energised. She calls herself a one-trick pony because she’s all about positioning. After 25 years as a VP of marketing and 5 years of consulting tech companies on positioning, she decided to bundle her knowledge in …
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