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Topic Research

Michele Hansen: Interviewing Readers

Michele Hansen talks about writing her book Deploy Empathy and how to conduct worthwhile customer interviews for products and books.

Andy Strote: From Copywriter to Author

Andy Strote from How to Start a Successful Creative Agency discusses why you should self-publish and how to exploit your book by creating related products.

Arvid Kahl: Finding Your Audience

Arvid Kahl from The Embedded Entrepreneur and Zero to Sold discusses imposter syndrome, finding your niche and alpha readers.